Florence Li, Director of International Sales & Marketing, Songtsam announced that Songtsam Tours has now become a Virtuoso Asia Pacific Preferred Supplier. Songtsam Tours offers curated experiences in China’s Tibet and Yunnan Provinces by combining stays at its luxury boutique hotels and lodges designed to discover the region's diverse culture, rich biodiversity, incredible scenic landscapes, and unique living heritage.

“We are most delighted to welcome Songtsam Tours as our new Virtuoso Asia Pacific Preferred Supplier,” said Ms. Irene Lee, General Manager, Virtuoso Asia. “Over the years Songtsam has represented the core value of luxury travel and given the ultimate experience culturally, naturally, and sustainably. It touches our hearts to see the designated itineraries covering the beauty of nature with exposure to the culture, ecology, and wildlife, as well as the preservation of Tibetan origins.”

“We are extremely proud to become a Virtuoso Asia Pacific Preferred Supplier,” stated Florence Li. “Songtsam’s strong commitment to sustainability and the preservation of the essence of Tibetan culture, through its support of the economic development of the local communities, together with its focus on environmental conservation within Tibet and Yunnan, we believe, reflect the core values of Virtuoso.” 

Songtsam (“Paradise”) currently offers two carefully crafted and curated signature routes: the Songtsam Yunnan Circuit, which explores the "Three Parallel Rivers" area (a UNESCO World Heritage Site), and the new Songtsam Yunnan-Tibet Route, which merges the Ancient Tea Horse Road, G214 (Yunnan-Tibet highway), G318 (Sichuan-Tibet highway), and the Tibetan Plateau road tour into one, adding unprecedented comfort to the Tibetan travel experience.

The Songtsam Experience 

Travelers on Songtsam Tours will enjoy experiencing the local culture when staying at The Songtsam Hotels & Lodges. Usually located near a remote village, the hotels and lodges employ local staff and are an integral part of the surrounding landscape. Founded by Mr. Baima Duoji, in 2000, the Songtsam Group, on the 2018 Conde Nast Traveler Gold List, is the only collection of luxury Tibetan-style retreats. The 12 unique properties can be found across the Tibetan Plateau, offering guests authenticity, within the context of refined design, modern amenities, and unobtrusive service in places of untouched natural beauty and cultural interest. Duoji’s desire is for guests to be inspired by the ethnic groups and cultures of the region, and most importantly to understand how the local people pursue and understand happiness.

With his long-standing interest in Chinese, Himalayan, and Southeast Asian art, Baima started collecting art long before he established his first hotel, Songtsam Lodge Shangri-La, which is located next to the famous Songzanlin Monastery in Shangri-La. Many of the properties across the Tibetan plateau are decorated with Duoji’s personal collection, with each hotel acting as a private art museum. Songtsam aims to share the beauty of humanity’s imagination and creativity with people from all over the world.